# Switching CRM without losing your website | Salamander

> What happens to your website when you switch estate agency CRM? A step-by-step plan for your properties, leads and listing pages.

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## Switching CRM without losing your website

What happens to your website when you switch CRM depends on how it was built. If your website belongs to your CRM, it often has to change with it. If it works with any real estate CRM, you simply connect the new one and your website stays put.

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Article · CRM and leads · 4 min read · By Frederiek Vanhove and Bram Van Langendonck · 1 November 2026

![The Living Stone website on a laptop](https://salamander.be/en/media/mockup-living-stone-laptop.webp)

![The Salamander team at work](https://salamander.be/media/team-broll-16x7-2.webp)

- Switching CRM

<aside class="res-article__summary" aria-label="In brief">
      <p class="t-small">In brief</p>
      <ul>
        <li>A website that belongs to your CRM often has to change with it when you switch.</li>
        <li>A website that works with any real estate CRM stays put. Only the integration changes.</li>
        <li>When you switch, watch your property page addresses, your leads and the timing.</li>
        <li>Run both CRMs side by side for a while. Nothing falls through the cracks.</li>
      </ul>
    </aside>

<h2 id="waarom-kantoren-van-crm">Why agencies switch CRM</h2>
<p>Agencies switch CRM because the agency changes. What fitted five years ago sometimes doesn't fit today.</p>
<p>The reasons vary a lot. An agency grows and needs different features. A group takes over an agency and wants the same CRM everywhere. A new manager prefers the system they already know. In Flanders, we regularly guide agencies through switches between different real estate CRMs.</p>
<p>Choosing a CRM is a choice about your daily work. Your website shouldn't get in the way of that choice.</p>
<h2 id="een-website-die-bij">A website that belongs to your CRM</h2>
<p>Some agencies have a website that belongs to their CRM. It comes from the same supplier and is built on that CRM. That works well as long as you stay with that CRM.</p>
<p>If you switch CRM, a website like that often has to change with it. It was made to talk to that one system. Your new CRM may supply a website too, or you have a new one built.</p>
<p>That's not a fault of the website or the CRM. It's how that model works. Just know it in advance, so you factor the website question into your decision on a new CRM.</p>
<h2 id="een-website-die-met">A website that works with any real estate CRM</h2>
<p>A website that works with any real estate CRM stays put when you switch. Your design, your texts, your pages and your search visibility remain. Only the source of your properties changes.</p>
<p>Habbi, the Salamander website platform, works this way. Habbi <a href="/product/integraties/">integrates with all real estate CRMs</a>: Mason, Whise, RealSuite, Zabun, Zabun 360, Omnicasa, SweepBright, Apimo, Kyero, Listt and Resales Online. Your next one too.</p>
<p>When you switch, we connect the new CRM to your website. Your properties and estate agents then come from the new CRM, and your leads go there. Your visitors won't notice a thing.</p>
<h2 id="stappenplan-voor-de-wissel">Step-by-step plan for the switch</h2>
<p>A CRM switch runs smoothly when you include your website in the planning. Four steps:</p>
<ol>
  <li><strong>Map your property pages.</strong> Every property has its own address on your website. With a new CRM, a property often gets a new number, and sometimes that changes the page address too. Note which pages exist, and set up a permanent redirect (a 301 redirect) from each old address to the new one. That way you lose no visitors and no place in Google. On Habbi, we take care of those redirects.</li>
  <li><strong>Sort out your leads.</strong> Decide from which moment leads go to the new CRM. Also check where leads from third-party widgets end up, such as a valuation tool or a chat. These are easy to forget.</li>
  <li><strong>Run both CRMs side by side for a while.</strong> Your website pulls properties from both, until everything is in the new CRM. That way no property disappears from your site while your team is still transferring.</li>
  <li><strong>Test and switch over.</strong> Check that all properties are there, with the right photos, statuses and estate agents. Fill in every form yourself and see whether the lead arrives in the new CRM. Only then disconnect the old CRM.</li>
</ol>
<p>Don't plan the switch for your busiest period. A quiet week gives your team room to spot mistakes.</p>
<h2 id="wat-je-aan-je">What to ask your new CRM</h2>
<p>Ask your new CRM supplier a few practical questions up front. That tells you what your website needs.</p>
<ul>
  <li><strong>How do you transfer my properties?</strong> Ask whether photos, documents and statuses come across, and how long it takes.</li>
  <li><strong>How does the CRM receive leads from my website?</strong> Ask which details come with them, such as the property the lead is about.</li>
  <li><strong>Can my current website partner integrate?</strong> Ask about the access your website partner needs.</li>
</ul>
<p>Then pass those answers to your website partner. Together, you build the plan.</p>
<p><strong>Also read</strong></p>
<ul>
  <li><a href="/product/overstappen/">Switching to Salamander</a></li>
  <li><a href="/kennisbank/website-koppelen-vastgoed-crm/">How an integration with your CRM works</a></li>
  <li><a href="/kennisbank/overstappen-vastgoedwebsite/">Switch without losing your Google ranking</a></li>
</ul>

- [Switching to Salamander](https://salamander.be/en/en/product/switching)
- [How an integration with your CRM works](https://salamander.be/en/en/knowledge-base/connect-website-estate-agent-crm)
- [Switch without losing your Google ranking](https://salamander.be/en/en/knowledge-base/switching-estate-agency-website)

Contents

Written by

Frederiek Vanhove

Founder · Chief Development

Joined Salamander shortly after it was founded. Knows the integrations with every real estate CRM inside out, and knows what needs to flow between your website and your CRM.

Bram Van Langendonck

Founder · CEO

Founded Salamander with Yannick; Frederiek joined shortly after. Talks to estate agents every week about their website, their leads and their CRM, and turns that into Habbi.

All articles

- Why agencies switch CRM
- A website that belongs to your CRM
- A website that works with any real estate CRM
- Step-by-step plan for the switch
- What to ask your new CRM

[All articles](https://salamander.be/en/knowledge-base)

## Frequently asked questions

About switching CRM. Can't find your question? Call us, or book a demo.

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- **Do I need a new website if I switch CRM?**: That depends on your website. If it belongs to your CRM, often yes. If it works with any real estate CRM, like Habbi, no. Then only the new CRM gets connected.
- **Will I lose properties or leads when I switch?**: Not if you plan it well. Run both CRMs side by side for a while, redirect old property addresses and test every form before you disconnect the old CRM.
- **How long does a CRM switch take?**: That depends on your agency. The number of properties, the transfer of your data and your team's schedule decide how long it takes. For your website, the integration is usually the smallest part of the work.
- **Can I connect two CRMs temporarily?**: Yes. Habbi can integrate with more than one CRM at once. That way you pull properties from both until the switch is complete.

Related to this

[View the building block](https://salamander.be/en/en/product/integrations)

View the building block

## Keep reading.

- Connecting your website to your real estate CRM: how it works
- Why your website still matters when almost everything comes via Immoweb
- Switching to a new estate agency website without losing your place in Google

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Source: https://salamander.be/en/knowledge-base/switching-crm-website

Real estate website by Salamander: https://salamander.be